Ankita Haidale

Designer and art director based in NYC.
Currently at BBC Studios.

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Glastonbury 2024 North America

Bringing Glastonbury live to US audiences.

Role

Art Direction
Design

Description

For the first time, North American audiences could livestream headline performances from Glastonbury on BBC.com, featuring Dua Lipa and Coldplay. The launch marked a major expansion for one of the world’s most iconic music festivals, bringing Glastonbury to new audiences through a dedicated BBC digital campaign.

To launch the livestream event, a full campaign rolled out across social, digital, and out-of-home media. The visual identity was inspired by Glastonbury’s iconic Pyramid Stage, using bold geometric forms and high-energy compositions that reflected the scale and atmosphere of the festival. The system was built to flex across a wide range of placements, from paid social and digital banners to large-format screens in Times Square. Campaign creative was also shared directly with the teams of Dua Lipa and Coldplay, who approved the final designs. The result was a sharp, modern campaign that introduced Glastonbury to North American audiences while staying true to the spirit of the festival.

Overview & Role

As lead designer on the campaign, Ankita was responsible for shaping the visual rollout across social, digital, and out-of-home channels. She designed all static social assets and digital banners, extending the campaign identity across formats and placements. Working closely with senior creative leadership and video editors, she also guided the motion assets and created layouts for multi-platform social films and OOH executions. A key part of the campaign was the TSX billboard in Times Square, an 18,000 sq ft high-resolution screen where Ankita designed the video creative for one of the campaign’s most visible placements. All assets were delivered within a two-week turnaround. The campaign exceeded benchmarks by 500% across viewership, engagement, and registrations.