Ankita Haidale

Art director and designer based in NYC.
Currently at BBC Studios.


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On The Box

Brand identity for Britbox’s flagship podacst.

Role

Art Direction
Design

Description

On The Box launched as BritBox's first flagship podcast, extending the streaming brand into audio across podcast platforms. Hosted by Edith Bowman and Michelle Collins, the show covered British television and pop culture, with cast interviews and industry conversation. The brief was to develop a bold identity that reflected the refreshed BritBox brand while speaking to loyal subscribers and new listeners. The direction drew from the language of 1990s television culture, reworked through a cleaner and more contemporary lens. The final identity placed the logo inside a TV frame, turning the title into a stamp-like icon that reads instantly, and BritBox brand colours carried through the system to hold the connection to the parent platform while giving the podcast its own personality. Photography direction focused on the chemistry, humour, and warmth between the hosts, so the assets felt lively and inviting.





Overview & Role

Ankita led the full branding package in collaboration with internal teams and senior BritBox creative leadership, covering concept development, key art, logo design, art direction, and motion oversight. She built the identity from the ground up and directed the campaign photoshoot with talent, working closely with producers and management teams to shape casting presence, wardrobe tone, poses, and the hero prop television set, with the final imagery closely matching the original concepts. She also partnered with a motion designer to direct the animated logo and intro sequence, extending the brand into moving assets for podcast platforms and social promotion. The result was a launch-ready identity that brought BritBox into audio with clarity, character, and a strong sense of entertainment culture.

















Credits

Gerry Weber, Vice President, Brand & Creative
Robin Gill, Creative Director
Ankita Haidale, Art Director & Designer
Assaf Clements, Motion Designer