ANKITA HAIDALE

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	<title>ANKITA HAIDALE</title>
	<link>https://ankitahaidale.com</link>
	<description>ANKITA HAIDALE</description>
	<pubDate>Fri, 31 Oct 2025 07:47:10 +0000</pubDate>
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		<title>Index</title>
				
		<link>https://ankitahaidale.com/Index</link>

		<pubDate>Mon, 20 Oct 2025 01:52:56 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

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BBC “MADE TO MAKE YOU THINK”&#38;nbsp;

CAMPAIGN


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GLASTONBURY 2024 NORTH AMERICA LIVESTREAMCAMPAIGN


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TIME FRAME
BRAND IDENTITY / MOTION


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BBC SUBSCRIPTION
CAMPAIGN

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TECH NOW
BRAND IDENTITY / MOTION


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BBC NEWSLETTER BRANDS
KEY ART / ILLUSTRATION


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WARNER BROS. DISCOVERY
KEY ART
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		<title>Glastonbury 2024 North America Livestream copy</title>
				
		<link>https://ankitahaidale.com/Glastonbury-2024-North-America-Livestream-copy</link>

		<pubDate>Mon, 20 Oct 2025 01:53:01 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

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	GLASTONBURY 2024 NORTH AMERICA LIVESTREAM
Art Direction
Design

Creative Direction: Gerry WeberVideo Editing: Tom Grenier


	For the first time ever North American audiences were treated to live-streamed shows from Glastonbury thanks to BBC.com, with headline sets by Dua Lipa and Coldplay. To promote the live-stream event, a full campaign was launched across social, digital, and OOH. The campaign brand identity features a bold graphic system inspired by the iconic Glastonbury pyramid stage and was liaised directly with Dua Lipa and Coldplay’s teams who loved the final design.Ankita led the design on this campaign which established a monumental first for the BBC and Glastonbury for North American audiences. Working under the guidance of senior creative leadership, she designed all the static social assets and digital banner ads, expanding the brand identity across platforms Ankita also worked with the video editors and directed the motion assets of the campaign. She designed the layouts for multi-platform social videos and the campaign OOH The OOH component of the campaign consisted of designing video assets for the TSX billboard in Times Square. Spanning an 18,0000-square-foot display, it is one of the highest resolution screens in the area which boldly featured the OOH design/campaign OOH. She delivered all campaign assets working against a tight turnaround of just two weeks.


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		<title>Tech Now</title>
				
		<link>https://ankitahaidale.com/Tech-Now</link>

		<pubDate>Tue, 21 Oct 2025 21:23:54 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

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	TECH NOW
Gerry Weber, Vice President, Brand &#38;amp; CreativeRobin Gill, Creative DirectorDebbie Tobias, Senior DesignerAnkita Haidale, DesignerAlex Goldner, Production DesignerStudio Union, AnimationMusic Supervision, APM

	After 25 years, the BBC’s flagship tech program Click received a complete rebrand—the first since 2012—emerging as Tech Now. The bold reinvention was designed to connect with a new generation of digital-first audiences, spotlighting global innovations in AI, robotics, health tech, climate solutions, and gaming.


The new identity frames the BBC’s in-depth reporting with a premium, optimistic visual system that flexes across broadcast, digital, and social platforms. Its visual language reflects the tension between past and future technologies—using pixelation, distortion, and binary textures to create a distinctive aesthetic.


Since launch, Tech Now has seen increased engagement, especially among 18–34-year-olds, and earned praise for making complex tech stories feel human and visually engaging. The rebrand not only refreshed the look—it redefined how the BBC tells technology stories.Ankita led the branding for Tech Now—her first TV rebrand—under senior creative guidance. After a competitive audit and moodboard exploration, she developed the show’s visual direction, logo concepts, and type treatments. She collaborated closely with design and animation teams to deliver final brand assets, guidelines, and a complete show package.


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		<title>ABOUT</title>
				
		<link>https://ankitahaidale.com/ABOUT</link>

		<pubDate>Fri, 31 Oct 2025 07:47:10 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

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		<description>
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbc74a1b1f8a533940139f28afdcc1d815ef2d1ca3ad3e1c512a57c3924c3e88/ANKITA_HEADSHOT_1920x1080_2x.jpg" data-mid="240101103" border="0"  src="https://freight.cargo.site/w/1000/i/cbc74a1b1f8a533940139f28afdcc1d815ef2d1ca3ad3e1c512a57c3924c3e88/ANKITA_HEADSHOT_1920x1080_2x.jpg" /&#62;
	Born in Mumbai and moving from India to Japan and then Germany, Ankita came to the US at the age of 14, landing in NJ where she still resides today.Her experience living in different countries, having been subjected to a wide range of culture, influenced her visual dialogue to her environment and she became deeply interested in design as a result.Following her passion of design, she attended SVA (School of Visual Arts) in New York City, which provided a deep cultural backdrop allowing for a range of experiences and inspiration similar to her growing up in different countries. She graduated in 2023 with Honors and received the Rhodes Family Award for Outstanding Students.Ankita is currently a Designer at BBC Studios working across the BBC brand, platforms and content in many different formats and contexts.
LINKEDIN


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		<title>BBC Subscription Campaign</title>
				
		<link>https://ankitahaidale.com/BBC-Subscription-Campaign</link>

		<pubDate>Mon, 20 Oct 2025 01:53:05 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

		<guid isPermaLink="true">https://ankitahaidale.com/BBC-Subscription-Campaign</guid>

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	BBC SUBSCRIPTION CAMPAIGN
Gerry Weber, Vice President, Brand &#38;amp; CreativeRobin Gill, Creative DirectorHelen Marley-Hutchinson, Creative ProducerDebbie Tobias, Senior DesignerTom Grenier, Senior Video EditorAnkita Haidale, DesignerJenn Dela Torre, Creative Operations Manager


	Having invested in an improved, premium product experience and first ever national brand campaign, BBC looked to optimize its audience experience with another first for the organization – a direct subscription delivering the best of BBC content, from streaming news channel and radio stations, to podcasts and premium documentaries – all in one place. Its announcement marked a huge opportunity for brand and creative, along with the challenge of announcing to long term users that some content will soon be paywalled. The campaign strategy focused on BBC’s core values, reminding audiences of the breadth, depth and sweat behind BBC’s incredible content, with a gentle push towards the new subscription product. Sourcing imagery from across the organization and with direct, simple language, the digital campaign went live to audiences in July 2025.This was a milestone project for the company, launching subscription on BBC.com. Ankita was the lead designer for all campaign assets, which included programmatic display, social ads and CRM placements, leading an exhaustive and challenging search for photography that captured BBC’s global reach and curiosity with a consistent and arresting aesthetic. She designed a system of layouts that could flex across extreme vertical and horizontal formats, and photography assets to match, building dynamic HTML5 ad units that cycled through imagery and demand attention. Cooly handling multiple rounds of stakeholder feedback that went all the way to the top of the organization, Ankita delivered a standout campaign that set a benchmark for BBC’s direct-to-consumer subscription marketing into the future.


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&#60;img width="600" height="1200" width_o="600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/28379892db7ada26303b28bdb667d463cb38bc7cb837603e6a545001c039e222/04_BBC_SUB_S4_300x600_GIF.gif" data-mid="239560145" border="0"  src="https://freight.cargo.site/w/600/i/28379892db7ada26303b28bdb667d463cb38bc7cb837603e6a545001c039e222/04_BBC_SUB_S4_300x600_GIF.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>BBC Newsletter Brands</title>
				
		<link>https://ankitahaidale.com/BBC-Newsletter-Brands</link>

		<pubDate>Mon, 20 Oct 2025 01:53:14 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

		<guid isPermaLink="true">https://ankitahaidale.com/BBC-Newsletter-Brands</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d027cccdc9cc2e165a49b56ff85b20cdb2a181e53633ce970e9466f13210949e/YOUNG_GUNS_NEWSLETTERS_THUMBNAIL_2.png" data-mid="239560242" border="0"  src="https://freight.cargo.site/w/1000/i/d027cccdc9cc2e165a49b56ff85b20cdb2a181e53633ce970e9466f13210949e/YOUNG_GUNS_NEWSLETTERS_THUMBNAIL_2.png" /&#62;
	BBC NEWSLETTER BRANDS
Art Direction
Design

Creative Direction: Robin Gill
Illustrator for The Health Fix: Julia Dufosse


With the relaunch of BBC.com, one of our main digital products, the entire website was refreshed to have a more dynamic and modern look. One of the parts of this new strategy was to revamp the key art of the international editorial newsletters on BBC.com. Each of these newsletters have a long-standing following and reader base, reaching millions of people globally every month. Considering their reach and loyal audience, it was essential to treat each individual newsletter as its own distinct brand while still making them all feel cohesive and aligned.&#38;nbsp;


The brief included refreshing the key-art of five newsletters: News Briefing, Football Extra, Health Fix, World of Business, and Royal Watch. A wide range of newsletters covering a variety of different topics within news.


Ankita led the design on these newsletter key art refreshes, while working under the guidance of senior creative leadership. The process for each of the key art projects involved creating a detailed deck. This consisted of a thorough competitor set audit to gauge the topical landscape for each newsletter’s focus. Ankita gathered tons of design and illustration references for key art mood-boards while concepting different art directions. She also scoured through creative websites and publications to find freelance illustrators and designers to collaborate with on this project. She designed and art-directed the key art for these five newsletters, each of which went through multiple rounds of stakeholder feedback, all within the span of less than a year. Ankita also versioned these into digital ads for organic placements across on-site articles and homepage slots on BBC.com


&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1995cc17e278f35cb65190e488f98f67c13cdc275ba355e805df0c25606096b7/Royal_Watch_16x9.jpg" data-mid="239560247" border="0"  src="https://freight.cargo.site/w/1000/i/1995cc17e278f35cb65190e488f98f67c13cdc275ba355e805df0c25606096b7/Royal_Watch_16x9.jpg" /&#62;
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&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0d457dd8c68c964621d9e596394e8f342be4e177e129bb92562c902c6bdf8f85/BBC_NEWS_BRIEFING_3840x2160.jpg" data-mid="239560243" border="0"  src="https://freight.cargo.site/w/1000/i/0d457dd8c68c964621d9e596394e8f342be4e177e129bb92562c902c6bdf8f85/BBC_NEWS_BRIEFING_3840x2160.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53a9a7caffc8f46f5832b09bab30c5353a20a4d009f739071d3258096617afb3/FOOTBALL_EXTRA_16x9_1920x1080.jpg" data-mid="239560250" border="0"  src="https://freight.cargo.site/w/1000/i/53a9a7caffc8f46f5832b09bab30c5353a20a4d009f739071d3258096617afb3/FOOTBALL_EXTRA_16x9_1920x1080.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Time Frame</title>
				
		<link>https://ankitahaidale.com/Time-Frame</link>

		<pubDate>Mon, 20 Oct 2025 01:53:19 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

		<guid isPermaLink="true">https://ankitahaidale.com/Time-Frame</guid>

		<description>&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/93e8ae05341124255547028aba53c26bc206cb36c22e6b76a6d83cc742a21261/01_BBC_TIME_FRAME_KEY_ART.jpg" data-mid="239560294" border="0"  src="https://freight.cargo.site/w/1000/i/93e8ae05341124255547028aba53c26bc206cb36c22e6b76a6d83cc742a21261/01_BBC_TIME_FRAME_KEY_ART.jpg" /&#62; 


	BBC TIME FRAME
Art Direction
Motion DesignBrand Identity
Key Art Design

Creative Direction: Robin GillVideo Editing: Assaf Clements


Time Frame is a thought-provoking
digital series that explores historic stories through captivating photographs
frozen in time. Through beautifully crafted short films, it investigates how
time and these photographs shapes our perceptions, decisions, and relationships,
from the fleeting nature of memory and the desire to preserve moments. Each episode offers a unique lens
on time, whether it's through personal stories, scientific insights, or
cultural reflections, inviting viewers to consider how time influences
everything from art and aging to ambition, identity and culture. 
The brief was to create an
overall identity for the digital series that captured the tonality of the
content while engaging younger audiences, putting the craft of photography to
the fore.

Ankita led the branding for Time
Frame, a digital series that explores historic narratives through evocative
photography and reflections on time. Tasked with building the brand
from the ground up, she developed a visual identity that captured the emotional
depth and thematic richness of the series. Her process began with extensive
visual research and moodboarding, focusing on aesthetics that complemented
archival imagery and the show’s contemplative tone, while juxtaposing it with
vibrant reds often associated with negative and print developing in a dark
room. She crafted a range of logo
treatments and typefaces tailored for digital and social platforms, ensuring
the brand felt timeless yet modern. Attention to details was necessary with
applications of very slight blurs, textures and grains to make digital assets
feel tangible. Ankita art directed the title
sequence, working directly with an animator to develop an impactful opening to
each episode, dynamic templates and in-video graphics, resulting in a cohesive
show package. The final identity reflects the
series’ core themes, memory, culture, and the passage of time, through the lens
of negative development and film photography.


&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/4ee9f2c6c09797e3586177cd20c0a4dee223eac2e4fb920df046d8222a109707/03_BBC_TIME_FRAME_EPISODIC_MOCK.jpg" data-mid="239560295" border="0"  src="https://freight.cargo.site/w/1000/i/4ee9f2c6c09797e3586177cd20c0a4dee223eac2e4fb920df046d8222a109707/03_BBC_TIME_FRAME_EPISODIC_MOCK.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3505120b204e9d758953e46776a15160b2745147a514ec3427118647eb829016/04_BBC_TIME_FRAME_GUEST_NAME.jpg" data-mid="239560296" border="0"  src="https://freight.cargo.site/w/1000/i/3505120b204e9d758953e46776a15160b2745147a514ec3427118647eb829016/04_BBC_TIME_FRAME_GUEST_NAME.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2da5a847c38a529da7de75e0c2dddc031a2954ab7890cc4fdadda418d4c6c3af/05_BBC_TIME_FRAME_NAME_LABELS.jpg" data-mid="239560297" border="0"  src="https://freight.cargo.site/w/1000/i/2da5a847c38a529da7de75e0c2dddc031a2954ab7890cc4fdadda418d4c6c3af/05_BBC_TIME_FRAME_NAME_LABELS.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4d82269519d51853935e2c38a3124b3bb436a664db2491c737fa23aa112fa54/08_BBC_TIME_FRAME_PHOTO_STILL_FRAME.jpg" data-mid="239560300" border="0"  src="https://freight.cargo.site/w/1000/i/a4d82269519d51853935e2c38a3124b3bb436a664db2491c737fa23aa112fa54/08_BBC_TIME_FRAME_PHOTO_STILL_FRAME.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5ba6d4ca218487e2050b106620b1028a208243711b4b790d366e2b3f3705141/07_BBC_TIME_FRAME_PHOTO_STILL_FRAME_2.jpg" data-mid="239560299" border="0"  src="https://freight.cargo.site/w/1000/i/f5ba6d4ca218487e2050b106620b1028a208243711b4b790d366e2b3f3705141/07_BBC_TIME_FRAME_PHOTO_STILL_FRAME_2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bab6d26cbdd538a6823e4e84da54c341b3e180718fac25e0b642d47bdb24b4d/06_BBC_TIME_FRAME_PHOTO_CAPTION.jpg" data-mid="239560298" border="0"  src="https://freight.cargo.site/w/1000/i/9bab6d26cbdd538a6823e4e84da54c341b3e180718fac25e0b642d47bdb24b4d/06_BBC_TIME_FRAME_PHOTO_CAPTION.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a7ca7131caa91313eefba40e8232539ff5cbd9c3eb0e335e2f8ae73c1f64438/09_BBC_TIME_FRAME_QUOTES.jpg" data-mid="239560301" border="0"  src="https://freight.cargo.site/w/1000/i/0a7ca7131caa91313eefba40e8232539ff5cbd9c3eb0e335e2f8ae73c1f64438/09_BBC_TIME_FRAME_QUOTES.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Warner Bros. Discovery</title>
				
		<link>https://ankitahaidale.com/Warner-Bros-Discovery</link>

		<pubDate>Mon, 20 Oct 2025 01:53:35 +0000</pubDate>

		<dc:creator>ANKITA HAIDALE</dc:creator>

		<guid isPermaLink="true">https://ankitahaidale.com/Warner-Bros-Discovery</guid>

		<description>&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0d7f17c665c7b2566b0d8ada817232545588c71aa65995a167f81feb8143a88f/warner-bros-thumbnail.jpg" data-mid="239560421" border="0"  src="https://freight.cargo.site/w/1000/i/0d7f17c665c7b2566b0d8ada817232545588c71aa65995a167f81feb8143a88f/warner-bros-thumbnail.jpg" /&#62;

	WARNER BROS. DISCOVERY
2022Key Art, Digital Production
Credits:
Tut‘s Lost City Revealed Finishing: Simon Raible
Shark Week 2022 Key Art: Gnah Studios
Island of The Walking Sharks Finishing: Rich Doutt
Valley of The Kings Key Art: Roland ChavezBattle Bots Key Art: Gnah Studios
Gold Rush: White Water Key Art: Daria Trubitsyna

	Key art and social graphics I worked on as a Marketing Design Intern at Warner Bros. Discovery, for the factual networks. Sketched (scroll below to see), concepted, and designed key art comps for Tut’s Lost City Revealed and Island of The Walking Sharks using production stills and sourcing stock imagery as assets. Also created social media graphics, deliverables, email banners, and in-app Discovery+ assets for shows on Discovery, Animal Planet, and Science Channel with ranging tune-ins.&#38;nbsp;


&#60;img width="2560" height="3840" width_o="2560" height_o="3840" data-src="https://freight.cargo.site/t/original/i/6799f284ee1343454f389d61ecbca3aa80fe8966fc1ba86bdaec72813762377e/AnkitaHaidale_2023_Website_WBD_KA_1.jpg" data-mid="239560422" border="0"  src="https://freight.cargo.site/w/1000/i/6799f284ee1343454f389d61ecbca3aa80fe8966fc1ba86bdaec72813762377e/AnkitaHaidale_2023_Website_WBD_KA_1.jpg" /&#62;
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&#60;img width="2560" height="3840" width_o="2560" height_o="3840" data-src="https://freight.cargo.site/t/original/i/4b3586bd6c60bd5eae1590e5f4e1e3bfc87470302599546fb3819713d6fa18e3/AnkitaHaidale_2023_Website_WBD_KA_SW_1.jpg" data-mid="239560438" border="0"  src="https://freight.cargo.site/w/1000/i/4b3586bd6c60bd5eae1590e5f4e1e3bfc87470302599546fb3819713d6fa18e3/AnkitaHaidale_2023_Website_WBD_KA_SW_1.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3ed3ca15ec5aee4bde8cf4458cfd12ffdba78a9bd6c96920ecabf60d68502d5/tut-sketches.jpg" data-mid="239560441" border="0"  src="https://freight.cargo.site/w/1000/i/a3ed3ca15ec5aee4bde8cf4458cfd12ffdba78a9bd6c96920ecabf60d68502d5/tut-sketches.jpg" /&#62;

&#60;img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/b83ea7c2ecc1ace012bb9b7aa4f49ae2e13917f533a1209a0b29bbd695a4b1e9/sw2022_DJ_email_600x800_pre.jpg" data-mid="239560428" border="0"  src="https://freight.cargo.site/w/600/i/b83ea7c2ecc1ace012bb9b7aa4f49ae2e13917f533a1209a0b29bbd695a4b1e9/sw2022_DJ_email_600x800_pre.jpg" /&#62;
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&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f24f1df537e051a0f7f3ec4f32339b82e87541f3733db9d91a1e12ff0bf7df2e/sw2022_ITWS_social_1000x1000_day.jpg" data-mid="239560432" border="0"  src="https://freight.cargo.site/w/1000/i/f24f1df537e051a0f7f3ec4f32339b82e87541f3733db9d91a1e12ff0bf7df2e/sw2022_ITWS_social_1000x1000_day.jpg" /&#62;
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