Ankita Haidale
Art director and designer based in NYC.
Currently at BBC Studios.
Tech Now
Brand and motion identity for
BBC News’s
flagship documentary series.
Role
Art Direction
Design
Description
After 25 years on air, the BBC's flagship technology programme Click was ready for a full rebrand, its last refresh dating back to 2012. Reintroduced as Tech Now, the series needed to reach digital-first audiences while keeping the authority and global perspective that defined the show. Covering AI and robotics through to gaming, climate solutions, and health tech, the brief was an identity that could make complex technology stories feel current and accessible. The system was built around the tension between technology's past, present, and future, drawing on early web graphics, software interfaces, ASCII art, oscilloscopes, and digital distortion. Pixelation, texture, and motion created a layered graphic world rooted in tech culture without relying on cliché futurism.
Overview & Role
Ankita led the branding from the ground up under the guidance of senior creative leadership, starting with a competitor audit of tech media and broadcast brands, then moodboards and concept decks to align the team, and multiple logo routes, type systems, and visual territories before refining the final identity for broadcast, digital, and social. Working with Studio Union, she helped shape the motion direction for the full broadcast package, from title sequence and bumpers to stings, credits, and on-air graphics, supported by coded motion behaviours and bespoke sonic branding, with all motion assets tested to meet photosensitive epilepsy standards. The identity flexes from television to TikTok, and since launch Tech Now has seen increased engagement, particularly among 18-34 audiences, helping reposition BBC technology coverage for a new media landscape.