
THE HOT DOG EATING CONTEST
2023
Brand Identity
2023
Brand Identity
Rebrand of The Hot Dog Eating Contest with the goal of capturing the nostalgic charm of American carnivals
which occured on the Coney Island boardwalk. Drawing inspiration from vintage hot dog carts and old patriotic imagery for the patterns, illustrations, iconography, and the colors. Conveying the controlled chaos which speaks to the heart of this contest.



















