Ankita Haidale

Art director and designer based in NYC.
Currently at BBC Studios.

About
Email

BBC Brand System

Brand guidelines and design system for
the world’s most trusted media company.

Role

Art Direction
Design

Description

As the BBC's international commercial presence expanded across markets, products, and teams, the brand system needed to expand with it. A brief for a direct-to-consumer news and factual service in the US opened into something larger: a unified identity that could move across international touchpoints without compromising the trust at the heart of the BBC. Audience research pointed in a clear direction. People valued clarity, restraint, and language that trusted them to form their own views. That shaped a voice that is intelligent, welcoming, and measured. Confident without being loud, clear without being simplistic.

At the core of the visual system, the three BBC blocks became more than a logo. They set the framework for grid, proportion, pacing, and composition across campaigns, product marketing, social, display, and motion. One block can frame an idea, two create contrast, three express range. A restrained palette of black, white, and calibrated greys gives content imagery room to bring the color, while BBC Reith, in serif and sans pairings, lets the identity flex across journalism, culture, entertainment, and product messaging without losing cohesion.

Overview & Role

Ankita contributed to the development of the brand system, working across typography, color, layouts, grids, photography, and motion. She also translated the identity into practical tools for creative and marketing teams, distributing the system across international markets. Her work spanned designing campaign templates, social systems, digital banners, motion graphics, and branded assets, building consistency across every surface while keeping the content at the center.