BBC NEWSLETTER BRANDS
Art Direction
Design
Creative Direction: Robin Gill
Illustrator for The Health Fix: Julia Dufosse
Art Direction
Design
Creative Direction: Robin Gill
Illustrator for The Health Fix: Julia Dufosse
With the relaunch of BBC.com, one of our main digital products, the entire website was refreshed to have a more dynamic and modern look. One of the parts of this new strategy was to revamp the key art of the international editorial newsletters on BBC.com. Each of these newsletters have a long-standing following and reader base, reaching millions of people globally every month. Considering their reach and loyal audience, it was essential to treat each individual newsletter as its own distinct brand while still making them all feel cohesive and aligned.
The brief included refreshing the key-art of five newsletters: News Briefing, Football Extra, Health Fix, World of Business, and Royal Watch. A wide range of newsletters covering a variety of different topics within news.
Ankita led the design on these newsletter key art refreshes, while working under the guidance of senior creative leadership. The process for each of the key art projects involved creating a detailed deck. This consisted of a thorough competitor set audit to gauge the topical landscape for each newsletter’s focus. Ankita gathered tons of design and illustration references for key art mood-boards while concepting different art directions. She also scoured through creative websites and publications to find freelance illustrators and designers to collaborate with on this project. She designed and art-directed the key art for these five newsletters, each of which went through multiple rounds of stakeholder feedback, all within the span of less than a year. Ankita also versioned these into digital ads for organic placements across on-site articles and homepage slots on BBC.com
The brief included refreshing the key-art of five newsletters: News Briefing, Football Extra, Health Fix, World of Business, and Royal Watch. A wide range of newsletters covering a variety of different topics within news.
Ankita led the design on these newsletter key art refreshes, while working under the guidance of senior creative leadership. The process for each of the key art projects involved creating a detailed deck. This consisted of a thorough competitor set audit to gauge the topical landscape for each newsletter’s focus. Ankita gathered tons of design and illustration references for key art mood-boards while concepting different art directions. She also scoured through creative websites and publications to find freelance illustrators and designers to collaborate with on this project. She designed and art-directed the key art for these five newsletters, each of which went through multiple rounds of stakeholder feedback, all within the span of less than a year. Ankita also versioned these into digital ads for organic placements across on-site articles and homepage slots on BBC.com
