BBC NEWSLETTER BRANDS
Art Direction
Design
Creative Direction: Robin Gill
Illustrator for The Health Fix: Julia Dufosse
Art Direction
Design
Creative Direction: Robin Gill
Illustrator for The Health Fix: Julia Dufosse
For the first time ever North American audiences were treated to live-streamed shows from Glastonbury thanks to BBC.com, with headline sets by Dua Lipa and Coldplay. To promote the live-stream event, a full campaign was launched across social, digital, and OOH. The campaign brand identity features a bold graphic system inspired by the iconic Glastonbury pyramid stage and was liaised directly with Dua Lipa and Coldplay’s teams who loved the final design.
Ankita led the design on this campaign which established a monumental first for the BBC and Glastonbury for North American audiences. Working under the guidance of senior creative leadership, she designed all the static social assets and digital banner ads, expanding the brand identity across platforms Ankita also worked with the video editors and directed the motion assets of the campaign. She designed the layouts for multi-platform social videos and the campaign OOH The OOH component of the campaign consisted of designing video assets for the TSX
billboard in Times Square. Spanning an 18,0000-square-foot display, it is one of the highest resolution screens in the area which boldly featured the OOH design/campaign OOH. She delivered all campaign assets working against a tight turnaround of just two weeks.
Ankita led the design on this campaign which established a monumental first for the BBC and Glastonbury for North American audiences. Working under the guidance of senior creative leadership, she designed all the static social assets and digital banner ads, expanding the brand identity across platforms Ankita also worked with the video editors and directed the motion assets of the campaign. She designed the layouts for multi-platform social videos and the campaign OOH The OOH component of the campaign consisted of designing video assets for the TSX
billboard in Times Square. Spanning an 18,0000-square-foot display, it is one of the highest resolution screens in the area which boldly featured the OOH design/campaign OOH. She delivered all campaign assets working against a tight turnaround of just two weeks.
