TECH NOW
Gerry Weber, Vice President, Brand & Creative
Robin Gill, Creative Director
Debbie Tobias, Senior Designer
Ankita Haidale, Designer
Alex Goldner, Production Designer
Studio Union, Animation
Music Supervision, APM
Gerry Weber, Vice President, Brand & Creative
Robin Gill, Creative Director
Debbie Tobias, Senior Designer
Ankita Haidale, Designer
Alex Goldner, Production Designer
Studio Union, Animation
Music Supervision, APM
After 25 years, the BBC’s flagship tech program Click received a complete rebrand—the first since 2012—emerging as Tech Now. The bold reinvention was designed to connect with a new generation of digital-first audiences, spotlighting global innovations in AI, robotics, health tech, climate solutions, and gaming.
The new identity frames the BBC’s in-depth reporting with a premium, optimistic visual system that flexes across broadcast, digital, and social platforms. Its visual language reflects the tension between past and future technologies—using pixelation, distortion, and binary textures to create a distinctive aesthetic.
Since launch, Tech Now has seen increased engagement, especially among 18–34-year-olds, and earned praise for making complex tech stories feel human and visually engaging. The rebrand not only refreshed the look—it redefined how the BBC tells technology stories.
Ankita led the branding for Tech Now—her first TV rebrand—under senior creative guidance. After a competitive audit and moodboard exploration, she developed the show’s visual direction, logo concepts, and type treatments. She collaborated closely with design and animation teams to deliver final brand assets, guidelines, and a complete show package.
The new identity frames the BBC’s in-depth reporting with a premium, optimistic visual system that flexes across broadcast, digital, and social platforms. Its visual language reflects the tension between past and future technologies—using pixelation, distortion, and binary textures to create a distinctive aesthetic.
Since launch, Tech Now has seen increased engagement, especially among 18–34-year-olds, and earned praise for making complex tech stories feel human and visually engaging. The rebrand not only refreshed the look—it redefined how the BBC tells technology stories.
Ankita led the branding for Tech Now—her first TV rebrand—under senior creative guidance. After a competitive audit and moodboard exploration, she developed the show’s visual direction, logo concepts, and type treatments. She collaborated closely with design and animation teams to deliver final brand assets, guidelines, and a complete show package.
