BBC TIME FRAME
Art Direction
Motion Design
Brand Identity
Key Art Design
Creative Direction: Robin Gill
Video Editing: Assaf Clements
Art Direction
Motion Design
Brand Identity
Key Art Design
Creative Direction: Robin Gill
Video Editing: Assaf Clements
Time Frame is a thought-provoking
digital series that explores historic stories through captivating photographs
frozen in time. Through beautifully crafted short films, it investigates how
time and these photographs shapes our perceptions, decisions, and relationships,
from the fleeting nature of memory and the desire to preserve moments. Each episode offers a unique lens
on time, whether it's through personal stories, scientific insights, or
cultural reflections, inviting viewers to consider how time influences
everything from art and aging to ambition, identity and culture.
The brief was to create an
overall identity for the digital series that captured the tonality of the
content while engaging younger audiences, putting the craft of photography to
the fore.
Ankita led the branding for Time Frame, a digital series that explores historic narratives through evocative photography and reflections on time. Tasked with building the brand from the ground up, she developed a visual identity that captured the emotional depth and thematic richness of the series. Her process began with extensive visual research and moodboarding, focusing on aesthetics that complemented archival imagery and the show’s contemplative tone, while juxtaposing it with vibrant reds often associated with negative and print developing in a dark room. She crafted a range of logo treatments and typefaces tailored for digital and social platforms, ensuring the brand felt timeless yet modern. Attention to details was necessary with applications of very slight blurs, textures and grains to make digital assets feel tangible. Ankita art directed the title sequence, working directly with an animator to develop an impactful opening to each episode, dynamic templates and in-video graphics, resulting in a cohesive show package. The final identity reflects the series’ core themes, memory, culture, and the passage of time, through the lens of negative development and film photography.
Ankita led the branding for Time Frame, a digital series that explores historic narratives through evocative photography and reflections on time. Tasked with building the brand from the ground up, she developed a visual identity that captured the emotional depth and thematic richness of the series. Her process began with extensive visual research and moodboarding, focusing on aesthetics that complemented archival imagery and the show’s contemplative tone, while juxtaposing it with vibrant reds often associated with negative and print developing in a dark room. She crafted a range of logo treatments and typefaces tailored for digital and social platforms, ensuring the brand felt timeless yet modern. Attention to details was necessary with applications of very slight blurs, textures and grains to make digital assets feel tangible. Ankita art directed the title sequence, working directly with an animator to develop an impactful opening to each episode, dynamic templates and in-video graphics, resulting in a cohesive show package. The final identity reflects the series’ core themes, memory, culture, and the passage of time, through the lens of negative development and film photography.
